Content Audit

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The requirement for content has changed significantly over the years.

We're now at the point where Google have become so good at interpreting website content that the high ranking sites for a given search have already been deemed to be the best source of information for that search. Therefore the only way to rank is to focus on presenting their users with a better version of that and it's our job as content marketers to help you deliver that content right when it's needed.

A content audit is a key part of any SEO programme. Content written last year may be no good today. Search trends and audience sentiment change like the wind. It's therefore important to identify which of your content works, what doesn't, and ultimately what needs to be done to improve things. Content is no longer cheap; a thorough content audit will help identify where to focus efforts for both content marketing and SEO and to best utilise your resources and budget to upgrade and refine your content to fully optimise your website performance.

Content Audit
Content Quality

Ranking?

Content types

Keywords

Word count

Topical coverage

Content Relevancy

User satisfaction

Topical relevancy

Keyword optimisation

Google NLP entity analysis

Content scoring

Actionable Report

Content types

Duplication

Internal Linking

Content opportunities

Keyword opportunities

Content Audit

It may be a case of just re-targeting different keywords. It may be a case of purging an entire chapter of resource. The answers are hidden and you'll find these answers with a content audit and armed with the results and the right metrics and targeting you can effectively overhaul your website for the better.

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Content Audit

What do I do next?

Optimise and improve your digital experience and website performance with our portfolio of Digital Marketing and SEO services.

Fill in the form and let us know your website domain and contact details. We will contact you back as soon as possible to discuss your plans and problems.

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Content Audit

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